![]() “Jollibee is very well resourced and that has given us access to capital and investments which are so important for growing our business,” Razdan explained. But with the appointment of Razdan, growing CBTL’s North American market has been shifted into high gear. Jollibee’s priority was to accelerate growth of the coffee and tea brand and strengthen its brand development and franchise support system, particularly in Asia, where most of its stores are located. Sanjiv Razdan, CBTL’s president of Americas and Indiaįounded in Los Angeles in 1963, CBTL– having grown to over 1,100 retail stores in 27 different countries – was purchased by the Filipino restaurant group in 2019 in a deal valued at USD$350million, the company’s largest and most multinational acquisition to date. That certainly must come as welcome news to Sanjiv Razdan, CBTL’s president of Americas and India, who was hired in May 2021 to energise growth at the iconic company’s US-based business unit. ![]() Parent company, Jollibee Foods Corporation (JFC) of Manilla, Philippines announced last month a surging return to profitability in its 2021 fourth quarter operating income, citing CBTL’s 29.3 per cent jump in 2021 same-store sales as a major contributing factor. Impacted heavily by the sudden closure of public spaces and waves of restrictions on indoor dining, foodservice companies around the world have been scrambling to adjust to a continuously changing environment while patiently awaiting normalcy and the hopes of re-emerging intact as the global pandemic recedes.įor Los Angeles, California-based The Coffee Bean & Tea Leaf (CBTL) – a global roaster, retailer of specialty coffees and teas, and established café beverage innovator – that corner may have just been turned. All images courtesy of The Coffee Bean & Tea Leaf. With the hope of ‘normalcy’ on the horizon and strong backing from its parent company, Sanjiv Razdan, The Coffee Bean & Tea Leaf’s president of Americas and India, discusses the chain’s plans for aggressive omni-channel expansion in North America.
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